Straight off the plane and into the fascinating fashion avenues of Delhi on a tuk-tuk. 40Rs took me to a maze of shops in Hauz Khas, a mixture of 13th Century history and contemporary lifestyle enterprises - there is definately a buzz in the air. Perching on the side of a lake with a beautiful glass front the label 11:11 by CellDesign are captivating an audience in Delhi and beyond. Based next door to their super chic cafe "The Grey Gardens" with the slogan "slow food... slow shopping" ... both are very chic. I munched on a harvest cake made with apples and zucinni, sipped a cappacino and discussed eco fashion in Delhi with one of the founders of Cell Design, Himanshu. Perfect for a Friday afternoon.
The design collective 11:11 bring together exceptional talent in design and are taking the Indian fashion scene into new territories together with gaining global respect from press and their international client base. 11:11 are currently working with hand woven textiles from Kutch alongside the Unbox project - the collection is due to launch at Delhi Fashion Week in February. Very inspired by the talent and creativity. When you are in Delhi, a piece from 11:11 is a must.
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